HOW am I going to do the research ?
Identify and develop the topic
“How to make an attractive graphic advertisement to the target audience with my own personality ?”
(Colle+McVoy in Minneapolis introduced Caribou Coffee’s new hot breakfast sandwiches by making bus shelters looks like ovens)
To achieve this goal, I need to focus on two different directions.
– by researching on popular graphic designers, and recent years graphic award.
How am I going to Find Information
Look up keywords in the encyclopedias. for instance, graphic advertising, graphic design. I will note relevant items in the bibliographies at the end of the encyclopedia articles.
Amazon is also a good engine to find information. It will pops out other relevant books automatically.
The first book I am reading now. A lot of successful advertising cases in it.
How to be a Graphic Designer, Without Losing Your Soul Author Adrian Shaughnessy
Online publications, blog, periodical magazine, press publications, British library for book references and academic writings.
Evaluate what I find
How to Critically Analyze Information Sources http://olinuris.library.cornell.edu/ref/research/skill26.htm Access in Jan.18.2011
Adjust the sources, it may need to narrow or broaden the topic.
Perhaps need to do The broader survey, such as consumer behavior research.
Start to write, an annotated list of books can help me organize and format.
Cite what I find using Harvard format
I brought this book before I came to Ravensbourne. Glad finally I get chance to use it.
Write on Track: A Guide to Academic Writing. Author – Mary Thoreau
It shows how to use Harvard format referencing properly. keep away from plagiarism. Hopefully, the whole project will flow smoothly.