while Im searching on packaging design in London, Im also doing research on packaging design in general.
I found a really useful webstie http://dit.cens.com/diten/dit_009.asp?mainsourse=B1&id=1451&pa=1
It shows me the trend of how to make a good packaging design.
1.GREEN 2. STORYTELLING 3. LIGHTHEARTED WHIMSY 4.BOLD EXPRESSION 5. SHOW DON’T TELL 6. HANDMADE 7. LIFESTYLE 8. BORROWING FROM THE PAST 9. LESS IS MORE 10. FREE EXPRESSION
It is easy to find those 10 element on current market.